Meet our members: George Hosier farms beef and arable in Wiltshire

George Hosier farms 625 hectares on Wexcombe Farm, near Marlborough, Wiltshire, with a beef suckler herd and arable crops including wheat, barley, oats, linseed, peas and oilseed rape. George runs the farm alongside his mum Liz, dad Patric, wife Charlotte and son Fred.

"We started off down the regenerative path to cut costs, but it's now just as much about the resilience of the environment and business resilience as well. Having a resilient business is also the key to having a better quality of life because it gives you the time to do the things which make life better.

“We believe that by improving our soil health we'll improve our resilience to changing weather patterns but also in other ways. A nice, diverse business improves your resilience across the board.

“We’ve been following regenerative principles for eight or nine years now and I saw the need to try and monetise what we’re doing. Whatever the process is, if we're doing things that are benefiting the wider environment and there is a market appearing for that then it makes a lot of sense to work with a company like Regenerate Outcomes who are looking to monetise it.

"The reason I’ve joined Regenerate Outcomes rather than any other projects is really because of the training and the baselining in terms of soil and carbon. That's the absolute winner. There are plenty of people offering the chance to help you get carbon credits, but very few add on the training and baselining as well.

"We could be doing it and paying for it ourselves, but that’s not cheap and we’ve got enough on our plates as farmers just running the farm. To have a company coming in and paying up front for all that mentoring and monitoring is something that is a real benefit for a business like mine.

"I've been reading about Gabe Brown and watching his YouTube videos for 10 years. I've followed his evolution. Working with Understand Ag has been a good experience so far. It’s been very useful to confirm that we are on the right track and help reinforce our own ideas.

"The bigger the body of evidence that regenerative farming principles help the farmer and have a beneficial knock-on effect for the wider environment the more people will want to do it and the more the government will want to encourage it. 

“There's a groundswell of feeling that this is a better way of farming in so many ways. We need that to grow and the only way that grows is with evidence. Regenerate Outcomes will help provide that evidence.”